However, it is important to keep in mind that Helvetica uses very tight spacing, which can make it hard to read at small font sizes. This is for two main reasons: it’s a free font included in most design programs, and its thick, sans serif letters are easy to read. Helvetica has been a very popular font among graphic designers for many years. Image: Wikimedia Creative Commons Helvetica These days, Franklin Gothic (and the other “gothic” fonts inspired by it) is used for billboards, movie posters, print ads, and a wide range of other advertising signage. This font was originally designed by American typeface designer Morris Fuller Benton at the turn of the 20 th century, and it quickly became a go-to font for newspaper headlines of the time. Some of the best sans serif fonts include: Franklin GothicĪny discussion of poster fonts must include a discussion of Franklin Gothic, the “father” of the sans serif font family. Sans serif fonts are considered cleaner and easier to read, which makes them particularly popular on posters that contain a lot of text copy. What is “Sans Serif”? This term refers to fonts that do not have a small “brushstroke” (known as a serif) at the edge of each letter.
For this reason, san serif fonts are the best kind of typeface for poster copy. If your audience can’t read your poster, flyer, or business card, they are unlikely to remember your business – and even less likely to look you up on their own time. Readability is an absolute necessity for any type of print marketing material. So, what are the best fonts for a poster? Here are nine popular fonts that will make a big splash on your next poster design. However, font can’t focus on looks too heavily it also has to be clear and legible if your customers are going to understand what you’re promoting.
As the words on a poster actually convey the company’s information to the viewer, the font does a lot of the heavy lifting in regard to the brand’s style. What message is the poster trying to convey? What is the poster size going to be? What colors should they use? How should the text be formatted – and, perhaps most importantly, what font should they use?Ī poster’s font plays a very large role in creating the proper design aesthetic. When graphic designers create a poster, they have to consider a number of different elements.
0 kommentar(er)
